The Pivot

I’ve hit a moment in my life where I think it is time to make a change. I look around at the science communications landscape, and it is FULL of amazing people communicating science. The YouTube space is now overflowing with intelligent, energetic young women explaining science. And… I feel aged out.

I’m not old, but I’m not young anymore either. It’s hard to believe that I could be a mom or even grandmother to most YouTube viewers. So, why do I keep doing the same things – producing content that is now being produced by younger voices and faces?

Like I mentioned in my last post, I’ve started a small video production company, and that is part of my pivot. I can use my experience to help others tell their stories. I don’t need to be the face in front of the camera any more.

However, I like to talk with people. I like to use my voice. So, I’m considering working on new shows beyond the weekly science news of TWIS. I want to produce shows that have personal value to me, and that set me apart from the pack of youngsters I no longer fit into. I’d love your feedback on my thoughts and experiments, so that I can really figure out what works and what doesn’t.

First, I’d like to interview more people – scientists, primarily, but I’m also thinking about a focus on women and the various issues that crop up as we age. My concern here is that although this is something that I am very personally interested in, it is a HUGE shift from what I have done historically, and away from the audience that I have built up over many years. Not that it’s a bad thing to do that. It’s just fear-inducing to consider something so different.

And, second, I’d like to do something with my son. I think it would be extremely rewarding to spend time creating a science-based show with him. This would also be targeted at a different audience, but the same amount of fear isn’t there because this show wouldn’t be about me as much as something to experience with my son. He has expressed interest, but seems to like the idea of a gaming channel more than science at the moment. So, we’ll see whether this idea gets any traction.

Finally, as far as helping other scientists tell their stories goes, I’ve also been thinking about putting some videos together about story-telling and video production for science. Maybe a weekly or monthly video workshop would be helpful for people…

Anyway, it’s time to pivot. I have ideas. I just need to start moving forward on execution. And, like I said, I’d love your feedback on what you think will be both useful and enjoyable.

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