What I Said…

Just found this great post about a talk I gave in Modesto a couple of months ago. I have the audio from the presentation somewhere around here, so I’ll try to post it for y’all to check out at some point.

I love talking about science, and this venue in Modesto was great. The organizers were absolutely gracious, and I had the opportunity to meet several of the local science educators. There was a nice turnout with what seemed like a lot of enthusiasm for the topic.

Good times with science in Modesto, I tell you.

Have a Science-y TWiSmas!!!

If you are looking for the perfect TWISmas gift for the child in your life, TWIS and Evolvems have the perfect solution for you… a cute, cuddly Evolvem plush toy!

Until December 25th, Evolvems are offering friends of TWIS a 10% discount on internet purchases of their toys (which, by the way, I LOVE!).

Evolvems turn from one ancient animal form into a more recent derived form… and back… with just a zip and flip. And, they are cute. Did I say cute? Cute!

Evolvems promote science through play, and TWIS is proud to be helping them spread the science-y goodness to kids of all ages.

To check them out, visit http://www.evolvems.com/twis/. Or, just use the code twismas at their online shop.

What’s Your Favorite Droid App?

I just got the Motorola Droid, and am absolutely loving it. I may just be falling prey to the siren song of Google, but it’s a sweet ride into oblivion so far.

Do you have a Droid? What do you think? What are your favorite apps? Curious minds want to know…

Talking to You on Dr. Kiki’s Science Hour

So, I’m trying something new on the Science Hour. The show was started with the intention of interacting with the audience (that’s the joy of live!).

Our first attempts were unsuccessful, but we are not dissuaged from our quest. We are going to try again using Vidly!

Vidly used to be Twit.Vid, and is a great way to share videos using Twitter.

TODAY!!! At 3pm Pacific, on DKSH I will have three questions, and I want to hear answers from you. I want to include your Vidly responses to the questions in the show.
Here are the questions:
1) What are your thoughts on the H1N1 vaccine? Are you concerned or not? Why? (Topic: Vaccine)

2) Do you think science has a PR problem? Or, is it just certain hot button issues? What do you think should be done about it? (Topic: Science PR)

3) What was your favorite childhood science project? Any science adventures you’d like to share? (Topic: Experiments)

4) Do you have any questions for me? (Topic: Questions)

Record your responses to one, two, or all of the questions using Vidly, using Twitter to broadcast it / them.

Make sure you use the hastag #DKSH and the question topic in the tweet, so that I can find it!

Get involved. I want to hear from you!

Dealing with Trolls

This is how I deal with trolls commenting on my website (at least, today… strategy might change given time)…

Everyone, say hi to Paul! (This is his IP: 141.150.79.232) Paul left this wonderful comment for me recently. It left me feeling confused as to why someone / anyone would take the time to spew so much vitriol. It really makes no sense.

So let me get this straight… you’re 35 (although you look older), unmarried, childless, and very much involved with your “career”. If you continue on this trajectory, you will die a childless and miserable woman, and worst of all, you will have denied Western civilization (and this world) your progeny. It is because of women like you that whites will be an extinct group within a few hundred years. Your time is very near the end. Good luck with your meaningless career.

Hmmm… Glad to know that I am personally responsible for allowing white people to go extinct rather than it being a process of selection. Aside from that, I am quite happy, have wonderful friends and family, and look forward to my future, childless or not.

There is no room for personal misery when there is so much wonder in the world.

Communication Basics

Today I co-led a media training session for scientists. The day went quite well, and I found it rewarding to be able to share my knowledge and experience with other scientists. I remember what it was like to learn about the media’s perspective on communicating science. It was so foreign to my science-trained brain, but understandable since it could be boiled down to one main point.

In communicating your work (whatever it might be) with anyone, you need to tell a story. To tell a story you need to be able to first draw in your audience, get them interested in what you have to say. Once you have them, you follow a story arc, feeding them supporting ideas and information to satisfy their interest. To tie it all up, you need a good ending that will leave the audience with a lasting impression.

In order to get someone’s attention, you should start by answering the question: “Why is this interesting or important?” Strangely enough, when you are immersed in the nuanced details of your work that is one of the questions that becomes the most difficult to answer. Think of the big picture and how the average person might be interested. What are the common human threads that can tie your work to something tangible?

The information that follows your story’s introduction needs to support that connection. Answering the question of “how” is fundamental here, but the story can’t get too bogged down in details at this point or you lose the interest of the audience. Think of the children’s story of the Three Little Pigs. When the big, bad wolf came to blow the house down all that you know about how he tried to do it was that “he huffed and he puffed.” You don’t need to know how many breaths he took or how large his lung volume was or whether or not he had asthmatic symptoms (although that might have changed the story a bit). The information given is enough to keep you engaged (“oh, man! He’s huffing and puffing!”) and wondering what will come next (“oh, man! IS he going to blow it down this time?”).

The story’s end is the place where you have your last chance to make an impression, if you haven’t already. I’ll continue with the Little Pigs example here, which ends with the wolf climbing on the third pig’s roof to get at the pig by way of the chimney. Instead falling down the chimney only to land in a pot of boiling water put there by the pig. The pig turns the tables on the wolf and end up eating him instead of the other way ’round. This ending leaves quite an impression, and ties up all the loose ends of the story (pig not eaten lives happily ever after, wolf is dead and can cause no further trouble).

In science, your ending can be a message you want people to hear or an action you want people to know about or do themselves. In either case, it helps to use strong words that elicit emotional responses that will make your message that much stronger.

There is lots more to communication than just the story, for sure. But, thinking about your work as a story to be told is a great place to start.

Science Word Association

Once again, I have gone in search of reactions to the word ‘science’. This time, instead of Twitter, I gleaned my results from the University of Florida word association database, which has been collecting people’s word responses since the 1970’s.

The relative strength of each word in this cloud I made at Wordle is based upon the number of people responding with that word out of a total of 126 respondents. These are the top 12 responses.

Getting Your Love Equilibrium

Last Thursday, I spoke about the neurobiology of love. You know, hormones, neurotransmitters, all that chemical stuff…

It took place  at a new monthly event at Langton Labs in San Francisco called Equilibrium. The whole event revolved around love, the most magical of emotions.

I hate to say it, but I think I’m too much of a reductionist for the average audience.

It all comes down to the human machine in the end.

Sunset at the Colosseum

IMG_0380

Originally uploaded by Dr. Kiki

Rome is a busy, beautiful city. This picture was taken just before sunset from the Roman Colosseum. You can see Constantine’s arch in the back left.

Interestingly, it was Constantine who made possible Christianity’s rise from a backwater cult to the popular religion it is today. He had a dream of a cross and knew he must make Christianity the national religion. He also had a very dominant mother (it is said by some that she was the one who convinced Constantine to kill his own wife and son) who was a convert to Christianity.

So, I ask if it really was a dream or if he was just making the prominent woman in his life happy.

Regardless, he built an impressive arch… even though it scavenged bits and pieces from other monuments created to honor other great leaders.

Ah, Constantine… you couldn’t just be happy with your achievements? You even had a city named after you…

Flickr

This is a test post from , a fancy photo sharing thing.