International Day of Women & Girls in Science 2019

We’ve come a long way, baby… but, we still have a long way to go.

It’s International Day of women and girls in science. One might ask why, now that women are starting to outnumber men in scientific disciplines at the collegiate level, such a day is still important. But, the reality is that historically and globally women have faced (and continue to face) discrimination that 1) has directly impacted their ability to live fulfilling lives with careers of their choosing, and 2) muted the potential for economic development in many countries. Is it really that surprising that removing half of the possible brain-trust of a country from the equation has negative consequences on economic outcomes?

Nevertheless, we have a responsibility to publicize the best strategies for interesting girls in the sciences and the specific influences of women on the scientific endeavor in the hope that it will eventually lead to equality.  

I never faced out-right discrimination growing up. There was never a question that I could do whatever I chose. I watched my mother go to women’s groups, get involved in politics, and vocally promote feminism; not understanding until much later that she was part of a movement that would make my life easier. Not understanding that movement had begun long before my mother was born. It was also lost on me that the work of reminding the world that women are every bit as capable at contributing to progress as men would fall next on my shoulders.

My life of relative privilege is directly attributable to the efforts of women like my mother. But, I now realize that there is no opportunity for rest, as all of their hard-earned gains can be so easily lost. I see it everyday in the comments on social media platforms and websites, and in the news.

Also, there is still room for improvement.

Where can we improve?

Although women now enter scientific studies at greater numbers than men, we still get fewer management-level jobs and at lower salaries. In the hallowed halls of academia, women also experience harassment and more subtle forms of discrimination through lack of social inclusion that limit their ability to thrive.

But, the number of women in science is on the rise, and the ecosystem will continue to improve as the number of female scientists increases. Increasing diversity in the scientific workplace will push inclusion forward. More women having a say in how things are done will inevitably change procedures. And, seeing more female scientists will give young girls something to strive for. But, how we get there is important and in no way certain.

A study out this past week found that young girls respond more positively to “doing science” than “being a scientist”.  The opposite was true for boys. Unsurprisingly, a survey in the UK found that girls’ attitudes about different subjects directly correlated to their performance in those subjects. I think this hints at an underlying difference between the genders that should be attended to in how we teach and excite kids about future careers in science. It is also indicative of educators and media failing to present female scientist role models that allow young girls to even begin to imagine themselves in that role.

When I was young, I never once thought about being a scientist when I grew up. I always liked science, and was good at it. But, scientist was never a career that seemed like an option. It was only after I started graduate school that I figured out that a scientist is what I had become.

Did you grow up wanting to be a scientist? Do you have a daughter or son who wants to? Let me know!

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Breast Cancer Awareness for You and Me!

This past month I had the opportunity to speak with Dr. Kristi Funk, founder of the Pink Lotus Foundation, breast surgeon, and author of the book, “Breasts: An Owner’s Manual”.

🎙️This #BreastCancerAwarenessMonth, @drkristifunk, Breast Cancer Surgeon and author of "Breasts: The Owner’s Manual", joins our podcast. Dr. Funk talks about everyday choices to improve breast health and lower overall cancer risk. Tune in: https://t.co/A1NH83HSNc pic.twitter.com/2xQLU2X0LD

— Color (@Color) October 8, 2018

It was inspiring to hear her personal story of how she came to be a breast surgeon, and how she wants to help women maintain their best breast health.

I was fascinated to hear how the majority of breast cancer is NOT the result of genetics (at least, not specific mutations, that we know of), and that lifestyle choices play a major role in this disease. Isn’t it true for so much illness these days? It seems the “Mad Men” lifestyle is not sustainable or even suggested. Too bad, although I don’t really feel so great after a three martini lunch anyway…

Dr. Funk recommends the usual suspects to stay healthy and avoid breast cancer: exercise, sleep, reduce stress, and diet. All of these are great ideas generally. And, from all that I have read, making these adjustments reduces inflammation in the body, which has been implicated in the development of many health disorders.

Now, while taking steps to lifestyle change can reduce inflammation and improve health, it is not a silver bullet. Some people have propensity to cancers, and that’s just the way it is. We still don’t know enough to say who will get it and who won’t. It’s a game of risk reduction and probabilities.

So, even though I appreciate the advice from Dr. Funk that the best way to reduce breast cancer risk is to become vegan, that is not a dietary choice that works for me, personally. I don’t eat a lot of meat (only chicken and fish, and not regularly), and because of lactose intolerance don’t eat much cheese. I love grains and fruits and vegetables… meals made from foods that people call “whole”. But, I’m going to continue to eat eggs, and the occasional slice of pizza (who am I kidding? The occasional half a pizza) because that works for me.

I want to be healthy, but I’m not going to make myself crazy trying to manage every aspect of my and my family’s diets. Life, for me, is a balance. And, I don’t think the stress of vegan meal-planning is worth the slim percentage of cancer risk reduction that diet might provide.

My favorite advice from Dr. Funk, that I will definitely make a concerted effort to follow, is to spend time with people you love. And even though they may be a source of stress for some, friends and family are a support network. They are a release valve for built-up tensions. They are people who love you in return. And, that in itself, is something to invest in.

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The Pivot

I’ve hit a moment in my life where I think it is time to make a change. I look around at the science communications landscape, and it is FULL of amazing people communicating science. The YouTube space is now overflowing with intelligent, energetic young women explaining science. And… I feel aged out.

I’m not old, but I’m not young anymore either. It’s hard to believe that I could be a mom or even grandmother to most YouTube viewers. So, why do I keep doing the same things – producing content that is now being produced by younger voices and faces?

Like I mentioned in my last post, I’ve started a small video production company, and that is part of my pivot. I can use my experience to help others tell their stories. I don’t need to be the face in front of the camera any more.

However, I like to talk with people. I like to use my voice. So, I’m considering working on new shows beyond the weekly science news of TWIS. I want to produce shows that have personal value to me, and that set me apart from the pack of youngsters I no longer fit into. I’d love your feedback on my thoughts and experiments, so that I can really figure out what works and what doesn’t.

First, I’d like to interview more people – scientists, primarily, but I’m also thinking about a focus on women and the various issues that crop up as we age. My concern here is that although this is something that I am very personally interested in, it is a HUGE shift from what I have done historically, and away from the audience that I have built up over many years. Not that it’s a bad thing to do that. It’s just fear-inducing to consider something so different.

And, second, I’d like to do something with my son. I think it would be extremely rewarding to spend time creating a science-based show with him. This would also be targeted at a different audience, but the same amount of fear isn’t there because this show wouldn’t be about me as much as something to experience with my son. He has expressed interest, but seems to like the idea of a gaming channel more than science at the moment. So, we’ll see whether this idea gets any traction.

Finally, as far as helping other scientists tell their stories goes, I’ve also been thinking about putting some videos together about story-telling and video production for science. Maybe a weekly or monthly video workshop would be helpful for people…

Anyway, it’s time to pivot. I have ideas. I just need to start moving forward on execution. And, like I said, I’d love your feedback on what you think will be both useful and enjoyable.

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Wisdom Versus Weakest

This week has been a doozy for news in America, and it’s only Tuesday. Trump has travelled the world, cow-towed to Putin, and managed to do unfathomable damage to our world standing… oh, yes, Germany now lists us as adversarial thanks to recent comments by Trump. AND, Jimmy Kimmel once again reinforced the inadequacy of the American educational system.

Understanding that the bit is edited to be a shocking and humorous as possible, it is still hard to believe that people don’t know the difference between a continent and country – many responses were to point at Africa when asked to locate/name a country on the map. Even more disturbing is that when given the option to locate ANY country on the map, they don’t even start with the United States. Thankfully, we are relieved when a young boy-child seems to name all the countries in North and South America. The future is in good hands… can the rest of us just leave already?

But, the problem is I can’t even be shocked by the revelation of ignorance in this video clip. The news for the past couple of years has etched this reality into the nerve pathways of my brain. A good portion of Americans don’t know anything about the rest of the world, let alone where the rest of the world is located. They also don’t know much beyond their own experiences. The educational system has let a lot of people pass through its grasp without actually teaching them to see beyond what is right in front of their own faces.

Of course, the media is to blame as well. It perpetuates what people want to see, and it seems as though that vision is driven by the least curious among us. Once again we fall victim to the influence of the weakest link instead of being lofted by the wisdom of the crowd.

How we change this pattern is something the brightest minds are trying to figure out. For the time being we don’t have an answer that involves systemic change. For now, it is up to each of us to be responsible for a few things:

1. Ourselves – be curious, and feed that craving for information. Don’t take things at face-value. Do your own research.
2. Our families – inspire curiosity in the next generation.
3. Our communities – conversation doesn’t have to be argumentation. Learn to listen, and practice compassionate communication to build stronger, more resilient communities. Kindness really is essential in the present moment.
4. Our world – Vote. It really is the chance you have to voice your preferences in a way that will count. Local elections are essential to a functioning democracy. Forget about “trickle-down” economics, politics is all about trickling up. The grass has strong roots, and it will grow.

Not too hard, right?

Together we can turn the weakest links to wisdom.

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I’m Judging You.

Well, either you or your scientist friends.

The Scientist Magazine just announced “The Labbies”, a competition to find:

scientists and scientific laboratories that show real tech savvy in presenting their research to the wider world. Send us your coolest videos, neatest lab websites, sharpest blogs, most user-friendly interactive multimedia, and any other technologically-advanced presentations you use to communicate your science.

I’m one of several judges who will be rating your cool-factor, “including the father of the infographic Nigel Holmes, … Jeffrey Segall of the Albert Einstein College of Medicine in the Bronx, NY, and David Kirby of the University of Manchester.”

I am really excited to see what scientists are doing in the multimedia and transmedia spaces these days. It’s no longer a flat website world. It’s an immersive universe of information and communication. Scientists need to understand this change and progress with it in order to keep up with cultural demands.

So, whatchya got?

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Should Newspapers Be Non-Profit?

This article in ZDNet suggests that it might not be such a bad idea. Says Mr. Diaz,

“What we’re not doing is sitting in on city council meetings on the lookout for changes to the zoning ordinances or hikes to property taxes. We’re not investigating environmental impacts from the new airport expansion or looking into motives of a developer who’s suddenly hanging around city hall regularly. That’s local stuff that should be covered at the local level and offered to local citizens. I imagine there are probably potential donors in cities and regions that would be willing to invest in local “journalism,” instead of “newspapers.””

Newspapers could subsist on donations rather than advertising. It’s an interesting idea, and there are some groups delving into the idea of donation based journalism.

However, the political biases of some newspapers are so obvious, it is hard to imagine them as non-profits. I can’t help but equate this idea to allowing churches to have non-profit status and promote political agendas.

Oh, wait. We already do that.

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Stem Cell Town Hall Fails Web 2.0

Last night, I attended the California Institute for Regenerative Medicine’s (CIRM) San Francisco Town Hall for stem cell science. In their words:

“The Town Forums provide an interactive opportunity for people to learn how CIRM is investing
Proposition 71 funds to improve human health and about advances in stem cell science from some of the
most distinguished researchers in the field.”

CIRM manages the public money that was allotted for stem cell research through the passage of Prop. 71. Part of their mandate is to inform the public of the state of the research. They have a vested interest in doing a good job at the public outreach: future funding depends on it.

I went with great hopes for a well-attended, message driven, engaging experience.

They did have the numbers. It’s estimated by the CIRM chief communications officer, Don Gibbons, that 275 people came to the event, which is 75 more than had RSVP’d. So, in terms of feet in the meeting room, the people came.

Needless to say, there were event posters plastered all over SF Muni’s buses and trains for a month prior. But, the fact that so many people had RSVP’d makes me wonder how successful the print ad campaign actually was. I don’t know how many people would write down the email address in order to reply once in front of a computer. Yes, in San Francisco, many people could have used their mobile devices to respond on route, but I still wonder. I know I never RSVP’d. I just showed up.

An RSVP is most likely to come from someone who receives an email communication, an invitation, or… a press release. And, those people are going to be somehow linked to the organization through some kind of list. So, how many of the attendees were citizens of this California locality with no link to CIRM? Probably not as many as they hoped to attract.

But, what about people who might have been interested, but unable to make it to the Palace Hotel in downtown San Francisco? What about Californians in Redding, Stockton, Humboldt, Fresno? That’s a long drive to make for a lecture on stem cells. This is where CIRM fails in its mandate to inform the public of its activities, and where it fails at basic Web 2.0.

With today’s internet capabilities, there is no excuse for relying on outreach techniques of yesterday. They have a mandate to reach the public. I don’t think 275 attendees cuts the mustard. So, where could they have improved?

1.Interact with the audience

If it’s supposed to be interactive, make it interactive.

Sure, the q and a after the lectures was interactive for the people in attendance, but they could do so much better. There are web companies that make it easy to set up a simple camera and stream events live to people around the world. Not only does the video reach a wider audience, the platforms make interactive chat between people hosting and viewing an event possible. Both the informational lectures and the question and answer session could have been made richer by the parallel discussion. I had the only video camera at the town hall, and I wasn’t streaming.

2. Engage the audience

Who did CIRM have presenting to the audience? Scientists. And, while scientists are smart and everything, they don’t always do a good job of conveying information to a lay audience. The lectures last night were academic, textbook, and DRY. If it weren’t for the fact that I think 2/3 of the people in the room had a science background, the lectures would have been over the heads of the average person. Add to the lecture content the fact that the visual presentations were abysmal. The slides were consistently over-stuffed with text or overly-complicated graphics. However, there were two bright spots. Tamara Alliston, who lectured on cartilage, did an excellent job of using cartilage as the main character in her story, and Bruce Conklin, who lectured on heart muscle, effectively used humor to his benefit (not to mention that he also had cool videos). Both of these techniques are extremely effective in getting an audience to engage with a topic.

3. Don’t forget the audience

It seemed as though, as well-intentioned as the speakers were, the purpose of the event was muddled. They forgot the concerns of the audience.

The entire series of three lectures needed to be message driven rather than driven by scientific jargon and research techniques. For future events, I suggest enlisting a public relations expert to train the speakers and help craft a series of engaging lectures with hooks to draw the audience in, stories to keep them engaged, and simple bottom-lines. What is the take home message? Drive it home.

4. Get the audience to spread the word

I’m spreading the word because that was my goal in attending. I wanted to see how this town hall was produced, and then talk about it. CIRM needs to get their audience to advertise for them, to pass their messages along for them. Where are those opportunities? Their website is devoid of ways to interact, communicate, and share. I did hear last night that part of the reason the website is suffering is that it is managed by the state, and has to deal with a lot of internal beaurocracy. Fair enough, but it is easy to become involved in non-state-managed web communities like Twitter, Facebook, Delicious, Stumble Upon, or even Flickr. What about Seesmic? I can imagine some interesting discussions taking place there. To CIRM’s credit, they do have both a YouTube site and a Flickr account.

5. Give the audience what they want

Some of the most effective campaigns to get the public interested in science are being run by NASA and the California Academy of Sciences. They are taking advantage of all the data available to them, and creating fascinating new ways to interact with their respective audiences in just the way the audience wants. NASA’s recent Twitter accounts have had amazing success, especially @MarsPhoenix. Then there is NASA.tv where I watched the recent shuttle docking with the International Space Station. Here in San Francisco, the Cal Academy recently began a Thursday night, adults-only event with top djs and alcohol. So far, it has been a raging success.

These examples aren’t necessarily exactly what CIRM should do, but they should learn the lesson of giving the audience what they want.

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I’ve been a bit harsh on CIRM for its inaugural public outreach event, but I think it is deserved. Science media is lacking, and every organization that is trying to share scientific information with the public needs to do their absolute best to step it up. Science needs to use PR and web 2.0 techniques just like everyone else.

I will admit that the whole town hall left me feeling as if CIRM was only just going through the motions of fulfilling its mandate for public outreach rather than truly making an effort to reach out and educate the people of California and beyond. I hope they do better next time.

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