The Science Comedian at Jasper Ridge

Brian Malow, the Science Comedian, waxes scientifically funny at a Bay Area COPUS science communication retreat at Jasper Ridge Nature Preserve in California.

This Week in Science Community Brainstorm

This Week in Science has been a labor of my love for ten years. I have enjoyed every one of them, and expect to enjoy many more.

The show has enabled me to meet so many people, and created a community of science minded folks who I hope to count as friends (even though we call them minions).

However, the community could be better. The show and our website are still run based on the old media ways of pushing content out when they should be created with a mind for the community who want to pull the information in. So, we are thinking about how to change our ways, to make even better science content that can contend with what the major publishers are pushing out, and how to foster the growth of a truly awesome science-y community.

It’s actually been a dream of mine for a long time to create a community-driven science media channel based on TWIS. We started to develop the idea with our TWIS-tributions; asking minions to record TWIS-y news stories for the show. But, it didn’t get the response I was hoping for, and so fell by the wayside.

Naomi Most (nthmost on Twitter) brought me back to the idea today (seriously, I think she is data mining my brain), and specifically peaked my re-contemplation with a couple of her comments:

“Ah, but w/ TWIStributions, the show always goes on regardless whether of ppl contribute… If you set up a system of continuous expectation of involvement w/ appropriate reward, superfans emerge.” 

And, this is a crucial point. The community needs ownership and investment for the entire endeavor to thrive. And, so far that is limited.

So, this is where I am. I want to create what Naomi termed an incubator for science reporting through TWIS. I want to rebuild the TWIS website to reflect the community and its many interests, and allow the growth of parallel scientific content in the form of blogs, audio, and video programming. I want to find the science reporting superstars among the minions, and have them call TWIS their home.

Is that too much to ask?

Interested in sponsoring the endeavor?

Have any ideas?

Omega Recoil Does Science

Omega Recoil, a Tesla Coil performance group I’ve worked with, was showing off at the 2009 Dorkbot party. They dragged a receiving coil around to observe how much wireless power they could get from a Tesla coil at different distances. ‘Twas a brilliant example of the fun you can have while doing really dangerous things.

Famous Scientists Wanted

For the past few years I’ve been talking with friends about the fact that scientists should be treated like rockstars or sports heroes. Scientists do amazing work that affects every aspect of peoples’ lives. Why aren’t they compensated for the valuable contributions they make to society? Why isn’t science sold to the public? Where are the PR agents for science? Science needs PR, so that more kids will see science as a future career instead of looking up to the likes of the Jonas Brothers and Hannah Montana.

Why don’t kids look up to scientists? There really are no famous scientists to look up to.

When I say famous, I mean easily identifiable to the general public; famous as in rockstar famous or even reality TV famous… the kind of famous where Joe Shmoe at the grocery store is interested in looking at pictures of you drinking a coffee in the most recent edition of Famous People (Because We Say They Are Famous and We Are The Media) Weekly.

There are scientists who are known for helping to popularize science, like Carl Sagan and Michio Kaku, or for being insulting to large groups of people, like Richard Dawkins and James Watson. But, if you were to ask a cross-section of people at at cocktail party to name their favorite scientist, the majority of them will probably name someone dead. Ask them to name their favorite actor, athlete, or musician and it is a completely different story.

However, within the past few months the grapevine has been abuzz with chatter addressing this issue of scientist popularity. Intel used the idea as the basis for a recent ad.

And, a group out of Southern California are even putting scientists and rockstars together (is this the transitive property of fame by association?).

Both of the above campaigns lack one major component… women. It’s true, women do science, too. And, they should get the recognition they deserve just like the men.

That said, it’s great to hear people talking about science’s public image. The concept of scientist as rock star is growing in the public consciousness. There needs to be a continued and consistent PR effort to maintain that growth. Scientists as a lot aren’t so great at self-promotion, but with help from the marketing and PR community scientists and science could be… the next big thing.

Michio Kaku on Quantum Computing

Thanks to Saleem Khan for this question about quantum computing. Hear what Dr. Michio Kaku has to say about it to Dr. Kiki in this quick segment.

Michio on Bose-Einstein Condensates

Dr. Kiki asks Dr. Michio Kaku a question from Justin Gill about Bose-Einstein Condensates. Twitter provided a great forum for collecting questions for Dr. Kaku.

Michael Chorost on Science at CWA 2009

Dr. Kiki interviews Michael Chorost, author of “Rebuilt: How Becoming Part Computer Made Me More Human”, about communicating science at the Conference on World Affairs in 2009.

Michio Kaku on Why

In this segment, Dr. Kaku discusses with Dr. Kiki why communicating science is so vital to research, and why he spends so much of his time talking to the public.

Distributed by Tubemogul.

Michio Kaku on Politics

Excerpt from Dr. Kiki’s 2008 interview with Dr. Michio Kaku. Here he discusses selling science to politicians.

Michio Kaku on the Big Bang

Dr. Michio Kaku talks about the Big Bang and the Large Hadron Collider… and Elvis.